Roxanne Hawn

People gravitate toward home-cooked pet diets for many reasons, including confusion about pet food labels, general distrust, and devotion to pets, particularly when they get seriously sick.

Making a balanced diet at home, however, takes a precise recipe and preparation consistency.

Whether they know it or not, families feeding homemade diets need veterinary guidance to avoid nutrient deficiencies or excesses that happen all too easily.

EVEN WITH SIGNIFICANT ANNUAL PET INSURANCE growth—averaging 23.4% per year over the past five years—the pet insurance penetration rate for dogs and cats is 2% in the United States and 2.5% in Canada, according to the 2021 State of the Industry Report from the North American Pet Health Insurance Association (NAPHIA).

That means 98% of potential pet insurance customers bring either no experience at all or no current experience with how pet insurance works or with how much it typically costs.

Communication and education from veterinary teams can help clients reframe their perceptions of pets' behavior.

Take inspiration from Hello Fresh or Stitch Fix. #Veterinary practices and patients benefit from the subscription business model, as with #preventive care plans.

There is no one-size-fits-all strategy for #business growth in animal health. Consider what makes the best sense for your #veterinary business before adding a new service line.

Peer support and practice leadership are critical to address and prevent mental health issues and #veterinarian #burnout, as the profession has a higher than average suicide rate. Read our suggestions on actions to support your staff. #NotOneMoreVet #StopSuicide

#Telehealth is a great selling point for your #veterinary practice. It gives potential new clients an extra reason to choose you by providing greater flexibility, more points of service to help new families bond with the entire team, and cutting-edge care delivery.

Rabies vaccines protect companion animals from certain death and vaccinated pets provide a protective barrier for people. Learn more about educating pet parents on staying compliant.

Technology—like tracking software—can be a major help when looking for missing pets. How does it work and how can your practice implement it?

Some practices feel satisfied with the veterinary client communication tools built into a PIMS system. However, if you want to move your client communication in more strategic direction, then a dedicated communication system may make more sense.

Are you making new veterinary practice hires feel part of the team? Learn some onboarding tips that will encourage job satisfaction.

You don't need a title to be a leader. Learn 5 ways veterinary practices can set their entire staff up for success.

Companion veterinary practices should use their brand to attract more clients specifically seeking the type of services and experiences they offer, making for a more enjoyable relationship for all parties

Use education and genuine curiosity to move some clients from occasional use of preventives to year-round compliance for better pet health.

Find out how visual storytelling and real-time photography helps veterinary practices connect with clients on several fronts, including for clinical uses and client engagement.